My branding entry for the #SPACEDchallenge
Concept:
"A window to the universe" / "Peel back the known to discover something amazing"
"A window to the universe" / "Peel back the known to discover something amazing"
Making use of a colour palette representing the ascent into space, combined with a thin weight san-serif font to create an unobtrusive yet nuanced brand logo. The simplified A without crossbar gives a hint of futuristic flavour, but the focus being firmly drawn by the stylized 'peeled back' D, giving a sense of wonder and creating a point of visual difference.
Rather than a simple gradient, the colour palette has been applied in a patterned fashion, creating strong geometric lines within the various logo versions. Designed to be flexible & recognisable even with the most simplified application, and without the use of overt symbols. (rocket, flame, etc.)
![](https://cdn.myportfolio.com/e200af6f200cc6e596eac4a42f9d531f/e82539834df1b741abd2cf7dd8ba56e4eb67d8886bebd2404077c20706fa110cef1b080fa1f40f02_rw_1920.png?h=dc19f3afc51d2a3b1d49e480040c594d)
![](https://cdn.myportfolio.com/e200af6f200cc6e596eac4a42f9d531f/b7daf4639a20f78ea6cd191ac94303d683f6e1fdef8b557d0ddf005e91615ee5dde855ffaee6badc_rw_1920.png?h=dfe7b5c506a284e4b61f8137ab9576d1)
![](https://cdn.myportfolio.com/e200af6f200cc6e596eac4a42f9d531f/752a0e57337cd2ef7b23d413dd96d4757f690368eb13faefca02dce0427c7226f40af0b7d77c1df9_rw_1920.png?h=783e3fe58c4d7993510c03cd984d94d5)